According to recent news, Samsung Electronics is collaborating with AI pioneer OpenAI to develop a new 'AI Television.' This move signifies Samsung's efforts to solidify its industry-leading position in the increasingly competitive television market. In the face of strong competition from low-cost Chinese television brands, Samsung aims to leverage OpenAI's advanced artificial intelligence technology to enhance the innovation and intelligence of its products. Currently, Samsung and OpenAI have collaborated on multiple projects, particularly in television.

Sichuan Changhong Electric Co., Ltd. is set to launch the world's first AI television globally, which will be officially unveiled on September 6th in Berlin, Germany. This innovative product integrates industry-leading large model technology and is supported by a national supercomputing center. It is equipped with Changhong's self-developed Yunfan AI platform, aiming to achieve autonomous thinking, communication, and growth in televisions, thus providing a new experience that transitions from passively receiving commands to actively serving and autonomously evolving.